Strategy & Research

Insight that ends in decisions. Market intelligence and customer research tied directly to strategic action.

Research that drives decisions, not reports

Strategic research is only valuable if it changes how you act. I design research engagements around specific decisions that need to be made—not around producing comprehensive reports that end up unread.

How I approach strategy and research

  • Hypothesis-first — Every research engagement starts with the decisions it needs to inform.
  • Interpretation, not information — You can gather data with AI tools. You need someone to tell you what it means for your situation.
  • Action-oriented — Deliverables designed to end in decisions, not just insights.
  • Integrated with strategy — Research feeds directly into product and technology decisions.

I've run research programs in enterprise software, developer tools, capital markets, and AI—covering market landscape, customer needs, competitive positioning, and strategic opportunity identification.

The goal is never a research deliverable. The goal is a better decision—with evidence behind it.

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Strategy and research engagements I offer

Strategic

Strategic Market Assessment

Turn market intelligence into strategic options. Competitive positioning recommendations and prioritized opportunities with go/no-go criteria.

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Tactical

Customer Insight-to-Strategy Sprint

Hypothesis-driven customer interviews synthesized into strategic recommendations. Research that ends in action.

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Tactical

Product Strategy Assessment

External review of your product direction. Validate what's working, identify what needs to change, before it becomes expensive.

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Fractional Leadership

Embedded part-time leadership for sustained strategic direction, research programs, and market intelligence.

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On-Demand Advisory

Ad-hoc or retainer access for strategic decisions, market interpretation, and research gut-checks when you need a senior perspective fast.

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Other Ways to Work Together

Want continuity?

Sustained leadership for ongoing execution and strategic guidance.

Fractional Leadership →

Need point advice?

On-demand access for validation, coaching, and strategic gut-checks.

Advisory Retainer →

Need something else?

Let's design a tailored engagement that fits your specific needs.

Let's Talk →