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Product Management

From founding PM functions to leading product strategy at scale—practical expertise built over 20+ years.

The Expertise

PM that connects strategy to execution

I've been a PM, a PM leader, and now a consultant who helps companies build the product function they need. My background spans founding PM practices (Sanity.io), leading product organizations at scale (MuleSoft/Salesforce), and advising executives on product strategy across the full company lifecycle.

Where I operate in product management

  • Product Vision & Strategy — Connecting company direction to a clear articulation of what gets built and why.
  • Roadmap Development & Prioritization — Strategy-connected sequencing with defensible trade-offs.
  • OKR & Metrics Design — Defining success at every level and tracking what actually matters.
  • PM Practice Design — Building the processes and playbooks that let PM teams operate consistently.
  • Discovery & Customer Research — Structuring the work of understanding customers before committing to solutions.
  • Execution Readiness — Honest assessment of whether the team can deliver what's been promised.

Principal PM at Sanity.io (built PM function from scratch), Director of Product at MuleSoft/Salesforce (8+ years), Senior Director at Digibee, PM at Domino Data Lab and earlier companies. I've held every level of the PM function.

Not theory—practical playbooks from building PM practices in real companies, at different stages, with different constraints.

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Relevant Packages

Product management engagements I offer

Comprehensive

Product Vision, Strategy & Execution Readiness

Align leadership on vision, define strategy, design the distribution model, and assess execution capability. The complete picture.

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Tactical

Roadmap Reset

Audit, re-prioritize, and realign a roadmap that's lost coherence. Strategy-connected sequencing, not just backlog sorting.

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Tactical

PM Practice Design

Build scalable PM foundations. Processes, frameworks, and playbooks your team can actually use.

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Ongoing

Fractional Leadership

Embedded part-time product leadership for sustained execution, team development, and strategic guidance.

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On-Demand

On-Demand Advisory

Ad-hoc or retainer access for product decisions, roadmap validation, and strategic gut-checks when you need a senior perspective fast.

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Other Ways to Work Together

Want continuity?

Sustained leadership for ongoing execution and strategic guidance.

Fractional Leadership →

Need point advice?

On-demand access for validation, coaching, and strategic gut-checks.

Advisory Retainer →

Need something else?

Let's design a tailored engagement that fits your specific needs.

Let's Talk →